Careers in Marketing and Advertising
Explore 7 career paths connected with Marketing and Advertising. Open each career page to see roadmap, salary, skills, education path, jobs, tools and growth details.
Google Ads Specialist
A Google Ads Specialist plans, builds, optimizes, and reports Google Ads campaigns to generate leads, sales, calls, app installs, store visits, or other measurable conversions.
Manager, Advertising and Promotion
A Manager, Advertising and Promotion plans, manages, and monitors advertising campaigns, promotional activities, media coordination, creative execution, budgets, and brand communication.
PPC Specialist
A PPC Specialist manages paid search campaigns to generate traffic, leads, sales, app installs, store visits, or other measurable conversions through platforms like Google Ads and Microsoft Ads.
SEO Executive
An SEO Executive improves a website's organic search visibility by doing keyword research, on-page SEO, technical checks, content optimization, link support, and SEO reporting.
SEO Manager
An SEO Manager leads organic search growth by planning SEO strategy, managing technical and content optimization, tracking performance, and coordinating SEO execution across teams.
SEO Specialist
An SEO Specialist improves organic search performance by handling advanced keyword research, technical SEO, content optimization, internal linking, search analytics, and ranking improvement work.
Technical SEO Specialist
A Technical SEO Specialist improves a website's crawlability, indexation, site architecture, structured data, speed, redirects, canonicals, and technical search performance.